Charlie Freiberg is a narrative strategist and consultant whose campaigns drive growth for companies, brands, and frontier builders.

Charlie translates complex, technical ideas and innovations into high-impact positioning and messaging frameworks suited for today’s platforms and ecosystems.

She is a trusted force behind the curtain, connecting clients to stakeholders and audiences with precision and authority, and earning them their market-fit.

In November 2025, she launched “xx,” a weekly strategy guide (advice column 💋) for those shaping the story of tech and culture.

She was previously Communications Lead at Cultural Counsel, one of Observer’s top specialty PR firms.* She has a background over a decade spanning programming, direction, editorial, and production.

She has been recognized in The New York Times, New York Magazine, i-D, Cultured, and Spike Art Magazine.

Case studies, portfolio, and CV available upon request. Get in touch here.

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