Charlie Freiberg (that’s me!) is a narrative strategist and consultant whose campaigns drive growth for companies, creatives, and frontier builders.

She translates tomorrow’s innovations into the positioning and messaging that meets stakeholders and audiences where they are today.

In December 2025, Charlie presented “Story Is the Enzyme” for the 7th edition of raid at Modal headquarters. She argued that narrative, more than marketing garnish, is the deployment infrastructure for the global adoption of new technology.

She writes “xx,” a strategy guide (advice column 💋) for those shaping the story of tech and culture. She co-produces STUDY HALL, a bimonthly creative coding and music series where all disciplines vibe together in Manhattan.

As Communications Lead at Cultural Counsel, a top specialty PR firm*, Charlie spearheaded career-defining campaigns for her clients (A24, Helmut Lang). Her storytelling draws from a decade across programming, direction, editorial, and production.

She has been recognized in The New York Times, New York Magazine, i-D, Cultured, and Spike Art Magazine. Charlie is a trusted force behind the curtain.

Case studies, portfolio, and CV available upon request. Get in touch here.

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